Public Relations Institute of Australia

Social media: is it the new PR?

jessicabuccolieri
March 21, 2011

As online social networking grows in popularity, so does the prospect of social media jobs. Jessica Buccolieri spoke to La Trobe University's former social media coordinator Kara Gibson about the new digital industry and how it is changing the nature of public relations.

more from Public Relations Institute of Australia

Social media: is it the new PR?

jessicabuccolieri March 21, 2011

As online social networking grows in popularity, so does the prospect of social media jobs. Jessica Buccolieri spoke to La Trobe University’s former social media coordinator Kara Gibson about the new digital industry and how it is changing the nature of public relations.