Due to an ongoing second-wave of COVID-19 ravaging across India, Coles Group has announced that they will be assisting the virus-stricken country as part of UNICEF Australia’s COVID-19 Crisis Appeal.
The retail chain giant is set to donate $100 for every point, and $600 for every goal scored during this weekend’s round nine of the AFL, beginning with the first game between St Kilda and Geelong tonight.
Coles Chief Marketing Officer, Lisa Ronson, said the recent events in India is a reminder of how much devastation the pandemic can cause.
“The scenes we have all witnessed from India and increasingly across the South Asia region have reminded us all how devasting this pandemic can be,” she said.
“We are proud to be providing support through our partnership with the AFL, so we can give all the fans an extra reason to cheer for every point scored during round nine.”
UNICEF Australia’s COVID-19 Crisis Appeal is raising funds to:
- Purchase and install oxygen generation plants in hospitals to treat critical cases.
- Provide rapid and accurate testing equipment for vulnerable patients.
- Assist with the vaccine roll out through the COVAX
UNICEF Australia CEO Tony Stuart said that Coles’ motivation is another step towards helping us move forward from the pandemic.
“We thank Coles for acting now. This pandemic isn’t over until it’s over for everything and it is leadership like this which will help beat COVID for everyone,” he said.
For more information on the initiative or to make a donation of your own, visit the COVID-19 Crisis Appeal page.
Photo: A tense crowd in the final minutes by Jimmy Harris available HERE and used under a Creative Commons Attribution. The image has not been modified.