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Disney strikes broadcast deal with XFL

The games will broadcast more widely.

The XFL, a professional American football league season, is set to attract more attention in 2023 after they struck a deal with Disney to broadcast their games across ESPN, FX, ABC in the USA.

Every game of the season will be showcased on these channels and Disney will have exclusive access to several digital and social platforms including ESPN plus.  The deal will last until the 2027 season.

Experts predict the broadcasts will be very experimental, in order to quickly grow the popularity of the game.  It will lead to more immersive access than the NFL and quality announcers to call the games.

Chairman of ESPN and sports content Jimmy Pitaro, said the company can see a great path to success with this new partnership.

“The XFL will tap into sports fans’ deep love of football by emphasizing competitive action while dedicating itself to innovation and entertainment,” he said.

XFL part-owner Dwyane ‘The Rock’ Johnson, said he believes this new partnership will help to build a new powerhouse on the sporting calendar.

“This is a definitive moment for the XFL and the beginning of an incredible, long-term partnership for the league, building on my longstanding, very successful legacy relationship I’ve had with Disney throughout my career,” he said.

“The games are also going to feature technological innovation designed to create a really unique viewing experience for fans all over the world and advertisers.”

The XFL was relaunched in 2017 but during COVID it was cancelled and sold to Dwyane Johnson for $15 million.

Similar to The National Football League, the XFL is a faster-paced game with several significant rule changes.  It is played in autumn, during the NFL’s offseason.

Photo: 10 yard line of pro football feild by Project 290 available HERE and used under a Creative Commons licence. The photo has not been modified

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