Starbucks back on top?

Not being able to crack the specialty coffee market has made Starbucks suffer over the years. Yet, as Meghan Lodwick writes, the coffee company may have found a new niche to put it back on top.

100 articles – ‘Why the News Media Became Irrelevant – And How Social Media Can Help’

Michael Skoler believes that heritage media has much to learn from Web 2.0. A recent piece he wrote for Harvard’s Niemann Reports has been selected by Sarah Green for our list of the the ’100 articles every journalist should read about journalism’.

upstart turns one

Upstart is one year-old this Saturday. Co-founders Lawrie Zion and Chris Scanlon look back on the first twelve months of an experiment that’s resulted in dozens of students and journalists publishing more than 500 items on the site.

100 articles – Julie Posetti on Twitter

A trilogy of articles about Twitter by Australian journalist and academic Julie Posetti led Evan Harding to overcome his inhibitions and start tweeting. And he’s also nominated Posetti’s pieces for inclusion in our ’100 articles’ project.

100 articles – ‘Reuters Social Media Guidelines’

Most larger media companies have now issued social media guidelines for their staff. In this selection for our ’100 articles’ project, 100 articles project, Maike Winters discusses what she sees as the merits of such policies.

Tweeting the bean

Coffee is a product that needs little advertising aside from word of mouth. But now, as Meghan Lodwick has found, cafes are using Twitter to spread the word.

Dreams and truths of a fashion blogger

In our series of bloggers’ tales, we hear from Lydia Sawtell, a budding fashion journalist with a stylish blog.

Blogging about the Bennets (and Mr Darcy too)

As part of our new bloggers series, Jennifer Duke explains why Jane Austen’s Mr Darcy inspired her to blog the Pride and Prejudice way.

Me, myself and my blog

In the first of our new series of blogger’s tales, Kiefer Findlow tells how he went from writing about teen angst to critiquing cinema.

Call me un-Australian but …

In our third in a series of personal reflections about Australia Day, Matt de Neef raises some questions about the meaning of January 26, and the way it’s been covered in the media.

About upstart magazine

upstart is a project of La Trobe's Journalism, Media Studies and Cinema Studies programs. The site showcases the writing of emerging journalists, while providing a platform for new adventures in journalism.

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